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    <loc>https://somatic-movement.com.au/design/balam-apparel</loc>
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    <loc>https://somatic-movement.com.au/design/qantas-money</loc>
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    <loc>https://somatic-movement.com.au/design/apple</loc>
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    <loc>https://somatic-movement.com.au/design/design-system</loc>
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    <lastmod>2026-02-05</lastmod>
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      <image:caption>Qantas Dark mode</image:caption>
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      <image:title>Design - Qantas Wellbeing - Research: Current app data</image:title>
      <image:caption>Understanding what our customer are doing to date, engagement, behavioural patterns, trends. Segment customer types. Gather and analyse current app data. By doing this in depth analysis I learn from our customers, in this case a key learning was to discovered that a high number of monthly active users where Qantas Insurance policy holders. This was fundamental to demonstrate appetite for this feature both from a customer and business perspective.</image:caption>
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      <image:title>Design - Qantas Wellbeing - Research: Usability testing</image:title>
      <image:caption>I validated key hypothesis and concepts via usability testing, qualitative interviews and in app surveys. The aim is to draft a design solution rapidly to sense check it with real customers. Test, iterate, test, etc. And to continue to gather insights on how they engage with the app’s current feature. It was surprising to discover that current Qantas Policy Holders did not know that the app currently offered self service features. Chatting to customers I discovered that they found our proposed feature delightful.</image:caption>
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      <image:title>Design - Qantas Wellbeing - Key learnings:</image:title>
      <image:caption>Insurance tab? All participants were positive about the addition of the feature. Were pleased to be able to manage all their products on the same spot. Do customers self serve today? None of the policy holders n=4 realised they could already access extras limits in the current app, but responded positively to proposed designs to manage policies from the insurance tab. How might we convert new customers? Participants responded positively to the points proposition for each insurance product, competitive price plus points very strong proposition.</image:caption>
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